Wed. Nov 29th, 2023

T-Mobile is arguably the carrier with the most reliable 5G service in the US, but like all other carriers, it occasionally does pretty questionable things. The carrier wanted to force some users on cheaper plans onto more expensive packages, and if they wanted to stick to their cheaper plan, they had to opt out manually. Evidently, since this news broke (especially since T-Mobile didn’t announce it publicly), it got a lot of unwanted negative attention. So much so, in fact, that the company is backing out from its plans completely.

During its Q3 earnings call today, T-Mobile’s CEO, Mike Sievert, announced that the company would back out from price migrations. The company has defended itself several times by saying that it was just a limited test that wouldn’t affect the majority of users within the US, and it looks like the negative press got to the company, which has now opted to just call it quits completely.

The carrier’s CEO said, “We tend to do tests and pilots of things quite a bit to try to figure out what’s the right answer. In this case, we had a test cell to try to understand customer interest in and acceptance of migrating off old legacy rate plans to something that’s higher value. And then it leaked, and it leaked as if it was a broad national thing, and it kind of wasn’t.” He then added, “Now, I don’t think we have to do that test because we did get plenty of feedback, and I think we’ve learned that particular test cell isn’t something that our customers are going to love.”

The objective of the test would’ve been to collect feedback from users, which the company has probably already gathered (and a lot of it) from the leak. It clearly wasn’t expecting it to blow up like it did, but frankly, it would’ve probably been way worse if it had actually planned to do it in a nationwide manner.

So if you’re currently on a cheaper T-Mobile plan, you can rest easy knowing that the company will not change your plan or increase your bill behind your back.

Source: Fierce Wireless

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By John P.

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